sportswear group Nike is banking on its sponsorship of more of the world's best known soccer stars than Adidas in its battle to overtake the German firm as the sport's top selling brand at its World Cup this summer. Nike has signed six of the 10 most marketable footballers in the world, to just three for Adidas and one for smaller German brand Puma, according to a new ranking by sports marketing research group Repucom published on Wednesday. Portugal's Cristiano Ronaldo, sponsored by Nike, tops the Repucom ranking, with almost 84 percent of people around the world saying they know the Real Madrid striker, helping to sell over one million shirts with his name on the back in 2013. In second place is Lionel Messi of Argentina, front man for the Adidas campaign who scores 76 percent global awareness according to Repucom his marketability little dented by a mixed run of form for Barcelona this season. The appeal of the extrovert Ronaldo, who took the crown as the world's best player from Messi in January, is helped by his use of Twitter, where he has 26 million followers to just two million for the more retiring Argentine. Ronaldo probably helps sell shirts even when he isn't wearing one he poses nude on the cover of the latest Spanish Vogue with his model girlfriend Irina Shayk though the branding benefits are shared as Adidas sponsors Real Madrid. "While it is primarily about performance on the pitch, a player's appeal is about a whole range of variables. With a footballer, you see everything, on the pitch and off the pitch, week in, week out," said Repucom founder Paul Smith. "Athletes like Ronaldo have something unique that if you could bottle it and sell it, you would do nothing else." Nike tries to do just that with a glitzy ad featuring Ronaldo and Shayk in which boys playing football in the local park end up scoring a penalty in a huge stadium against their heroes, including others from the Repucom top 10 such as England's Wayne Rooney and Brazil's Neymar. Adidas has retaliated with a new ad launched last Saturday which shows Messi dreaming about his rivals such as Bastian Schweinsteiger of Germany, Luis Suarez of Uruguay and Dani Alves of Brazil, none of whom feature in the Repucom ranking. ADIDAS ON THE RUN Adidas, which has long dominated the market for soccer boots, shirts and balls, is facing a fierce challenge from Nike, the world's biggest sportswear company that has only been a serious player in soccer for the last 20 years. While Adidas has supplied the match ball for the World Cup since 1970 and has extended its sponsorship of the competition to 2030, Nike is for the first time kitting out more teams 10 out of 32 finalists including hosts and favourites Brazil. Adidas, which is supplying nine teams including reigning champions Spain, as well as Argentina and Germany, expects to make a record 2 billion euros ($2.7 billion) from football this year, still exceeding Nike's $2 billion of soccer turnover. "Football is the DNA of our company. We want to clearly show that we are number one in football," Adidas Chief Executive Herbert Hainer told journalists last week, adding Adidas expected to sell significantly more balls than at the last World Cup in South Africa four years ago and about as many shirts. Hainer acknowledged that Adidas faced a "head to head" race with Nike in the soccer shoe market, but predicted Adidas would still sell 2 million pairs of special World Cup boots. Nike believes it has already overtaken Adidas in boots, including in its rival's home market Germany. While Adidas will be supplying the German kit, many of the country's top players now wear Nike boots, with nine members of the team that started against Poland this month sporting Nike. However, Hainer dismissed suggestions Adidas had not signed the right stars, saying 14 of the 27 members of the German squad would be wearing boots with Adidas' trademark three stripes. Meanwhile, Puma, whose only player in the Repucom top 10 is former France striker Thierry Henry, is resorting to a stunt to attract attention: it has persuaded players such as Italy's maverick striker Mario Balotelli, Marco Reus of Germany and Cesc Fabregas of Spain to wear one pink and one blue "Tricks" boot. "I have to be honest, the first time I saw the Tricks boots, I thought the Puma guy was mad. But when I realised he wasn't, I was already excited," Balotelli said. 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Although the Braves did not think a DL stint was likely immediately following the injury, the move was made after shortstop Paul Janish was obtained in a trade with the Reds Saturday afternoon. "They were trying to make a trade for a guy like Paul before this happened," Wilson said. "You saw it coming." The Braves didn't want to play short handed by sending Tyler Pastornicky back down to Triple A while Wilson heals. Pastornicky entered Saturday's game in a bunting situation after Wilson told manager Fredi Gonzalez he was ready to bat just a day after the injury. "It was a situation where it might have been two or three more days," Gonzalez said. "We've got Tyler here and [we'll] give him an opportunity to play that super utility guy, can give us a pinch hit and let Jack heal on his own. Don't put any pressure on him to get in there sooner." Wilson said he welcomes a chance to get some needed at bats and playing time. 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Real Cheap Air Jordan 5 Premio Black Black Metallic Silver,Air Jordan 14 Retro White Sport Red Black SPRINGFIELD, MA (WSHM) "Give me your purse and I just see the knife, I didn even look at his face I just saw the knife and stood back and then tried looking around, running out into the middle of the street, calling for help."Diem Nguyen relived her minutes of terror only to CBS 3 Tuesday night. The 43 year old mother was shown in a surveillance tape as she desperately attempted to flee from an attacker.The man came up to Nguyen and her 4 year old daughter Friday night on Belmont Avenue as the two were walking into a Vietnamese market.Nguyen says that when she saw a knife shining in the man hand, as he walked up and demanded her purse and threatened her daughter life."He put the knife right on my daughter and said, you run, I kill her. steps away from the store entrance, Nguyen is seen in the video making a move to the street to attempt to find help, leaving her young daughter in the arm of their attacker.It a move she now being criticized for."I don know. In my mind I don know what I thinking," said Nguyen.She can then be seen running back into the camera view, her assailant just steps behind. She attempts to make her way into the store to get help, when the knife point finally hits its mark."He put the knife right here, he cut me and he ran," she said.The man fled when customers heard her desperate cries for help and came running, potentially saving the lives of her and her daughter.Although the visible wounds from the nightmare caught on camera will heal, for Nguyen, the emotional wounds will linger."It a wake up call for the Vietnamese community, all the people they see on the news, just be careful. I never think it could happen to me."Springfield police say that man is still at large and they are investigating leads.But they still need the public help in finding him.If you have any information, you are urged to call Springfield police. You can text "SOLVE" and your tip to "CRIMES" (274637) if you like to remain anonymous.Most Popular StoriesMost Popular StoriesMore>>Child left in closet at day care; employee fired after discoveryChild left in closet at day care; employee fired after discoveryUpdated: Wednesday, September 10 2014 6:21 PM EDT2014 09 10 22:21:39 GMT(WMC) A Memphis mother was horrified after she found out her four year old daughter was left in a day care closet. (name) called the Memphis Police Department when she discovered what happened at theMore >A Memphis mother was horrified after she found out her 4 year old daughter was left in a day care closet.More >A state vehicle was involved in a collision on Memorial Drive in West Springfield Wednesday.Boy dies in fire as mother tries to rescue himBoy dies in fire as mother tries to rescue himUpdated: Wednesday, September 10 2014 1:30 PM EDT2014 09 10 17:30:04 GMTGina Spence struggled to speak through her tears after she learned her 4 year old nephew died in a fire. Air Jordan 5 Premio Black Black Metallic Silver Rao Jin has made it his life work to channel Chinese patriotism in the face of what he sees as a Western media onslaught. and thinks the Chinese and American public views aren that far apart.Not happy with the police Rao first made a name for himself in China in the spring of 2008, when news of one of the biggest riots in Tibet spread around the world.China official news outlets routinely blamed the exiled Dalai Lama and his refugee government as the while most of the Western media took a sympathetic stand and attributed the riots to long term persecution and dominance by China.During the peak of the riots, quite a few foreign broadcasters, including CNN and the BBC, became targets of intense Chinese criticism and threats for allegedly biased coverage of the protests in Tibet. CNN in particular came under fire for using inaccurate photos and for remarks made by commentator Jack Cafferty, who referred to China's leaders not the Chinese people as a "bunch of goons and thugs."Mood turns ugly in BeijingThat outraged Rao, then a 24 year old who had just graduated from the engineering physics department at Tsinghua University, one of the top educational institutions in China.Rao, who already had his own IT company, created a website called ANTI CNN that spread criticism of Western news reporting and soon gained wide support from Chinese citizens.The website continued to draw millions of hits daily during the chaotic pre Olympic torch relay when pro Tibet protesters interrupted several legs of the torch run in America and some European countries. (One particularly egregious incident was when a Chinese Paralympian in a wheel chair was attacked by pro Tibetan protesters while she bravely guarded the torch).NBC News speaks with citizens from around the globe, asking the question, 'What Does America Mean to You?'Originally from the southern coastal province of Fujian, Rao has since become a quasi spokesman for those in China population who are unhappy about how China is viewed and reported in the West. He has been interviewed by many foreign media in China, as well as being invited to events by embassies and NGOs in Beijing.don think we represent the whole young generation, but we do represent some, said Rao at his office in a high rise in northern Beijing, where 30 employees concentrated on their computers.Rao original ANTI CNN website became April Media in 2010, named after a month he likes for its symbolism of power and rejuvenation. He said the website a generation of youth who are familiar with Western culture and have international views as well as a sense of patriotism. to become a cross between a Chinese Huffington Post and a think tank, April Media now has about 200 columnists and almost one million registered members. He was impressed by the natural scenery, but didn find the real America to be too different from his pre conceived notions and what he saw in Hollywood movies. has shown an admirable spirit of innovation, Rao told NBC News in his office, but he argued that America is world leader that failed to perform well. has always imposed its own values on others and acted as a hegemonic state and as the world police, he said. has fought too many wars it shouldn have fought. is just like a strong, robust, but brusque, next door neighbor, said Ye in a garden next to his office. fights for justice and gets himself involved when there a problem. He gives everyone else the impression of being warm hearted, and having a sense of justice. Some people are afraid of him, but most like him. family story is like a condensed version of China own tumultuous history.His grandfather was one of the earliest Chinese students to study in the United States, graduating from Johns Hopkins University in the 1920s and being trained at the West Point Military Academy. relations had changed. During Chairman Mao Intellectuals Go Down to the Countryside campaign in the late 1960s and early 1970s, he and other privileged youth were forced to learn from workers and farmers. He was forced to leave Beijing and died in an accident in Tibet when Ye Nan was only five.sure he was told to write those communist posters criticizing America since he was educated, said Ye in looking back at his father life during the Cultural Revolution.Ye first set his foot on American soil last year to visit his wife, who was a visiting psychologist at the University of California at Berkeley.His impressions were positive, air was much better, people were friendly, cars would wait for pedestrians, he said. He was also happy to be able to surf any websites quite a different from his experience in China, where many sites are blocked, including Twitter and Facebook.What really amazed Ye, though, was the prompt reply from Johns Hopkins University when his wife emailed them and asked if they could help find Ye grandfather files. The university sent a 10 page file, including letters and academic documents. Such free and quick service is almost impossible in China, he said.is in American people blood, Ye said. freedom is the basis of everything, while China values collectivism that stresses personal sacrifice for the group. thinks, though, that the differences are narrowing.my grandfather generation, America and China were friends who fought together in World War II. In my father generation, they were enemies. The young generation now is greatly influenced by America. They all drink Coca Cola and watch Hollywood movies. They agree more than they disagree. The world is flat and the two countries will gradually come to a consensus on many matters.
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